Marketing
Marketing for a brand is much like playing God, creating a world.
And as much as any natural ecosystem depends on a balanced functioning of its tiniest constituents, a brand can’t remain healthy without a complex approach to each brand attribute.
At CHU AGENCY we recognize, that 360° marketing is the only type of marketing that exists. Delivering separate services without understanding their role in the brand ecosystem can’t deliver maximal effectiveness in the long run. That is why we have developed our expertise in a complex approach to brand development:
Research
Know your environment: Using industrial data sources and research we develop an understanding of category perspectives on the market, consumers’ attitude and business potential of different market segments. Know your enemy: Competitive SWOT analysis of current market rivals in all possible aspects, including product features, positioning, image and promotion, gives us an understanding of what we’re up against. Know yourself: Fair comparison of our strengths and weaknesses to those of our competitors helps us to set a starting point for brand evolution.
Lead generation. CPA.
CPA and Lead generation campaigns are an excellent solution for advertisers who do not sell products or services online, but do have specific actions and goals they wish to promote, such as:
Brand Promotion
While the abundance of products and services of today rarely allows to come up with a unique proposition for a choosy consumer, there are still a lot of unoccupied niches in what is called THE VALUE of the brand. It is not the direct benefit – it is the feeling, that a brand delivers. Our creative team will lead you through all stages of brand personality development – from Big Idea and ideology to tactical manifestations of brand strengths and weaknesses.
Web Development, SEO, SMM
Web Development ( Information Gathering – Planning – Design – Content Writing and Assembly – Coding and choice CMS – Testing, Review and Launch)
Content Marketing and Email Campaigns
Email Marketing Campaigns – Create Goals for mail strategy – Help for choose an Email Marketing Platform – Build and Segment an Email List – Create a Campaign and Build an Email – Implementation of Email Marketing Campaigns Content Marketing – Defining Goals – Defining Audience – Research Competitors – Complete Topic And Keyword Research – Review Existing Content – Plan Your Content Production Schedule – Create, Publish And Promote Your Content
Creative, Design, Production
People rely on their eyes to get 80% of information from their surroundings. So there is no argument on the importance of visual brand manifestation. Our creative department holds all necessary specialists to help your brand be noticed, remembered and get inspired from.
Strategy
Defined short-term and long-term goals – are the starting point of any strategy. Our strategy – is a handbook, that reveals the necessary instruments and steps for a healthy brand development towards target KPI, including target audiences, media touchpoints, performance prognosis, marketing calendar, etc.
Advertising
To back up the brand strategy with top-class execution we have created and in-house media planning/buying departments, specializing in all kinds of media – online, offline, BTL, non-standards, sponsorships, etc.
Results-driven decisions
To back up the brand strategy with top-class execution we have created and in-house media planning/buying departments, specializing in all kinds of media – online, offline, BTL, non-standards, sponsorships, etc.
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