There are two reasons why PR is important for B2B lead generation:
– B2B companies are always in dire need of the highest quality leads.
– The highest quality leads are mostly generated from third-party sources.
Today, many B2B lead generation companies have begun to consider PR as their main lead generation strategy, but it requires a clear plan with set goals and key performance indicators tied to it.
Public relations should work in sync with your other efforts. For example, they should be optimized for search engines and in synergy with your SEO strategy. It’s also important to coordinate your PR efforts with your social media strategies, as this will help your brand gain press coverage.
Public relations is not a quick payback strategy and requires a lot of patience and perseverance. Build your positive online reputation, create space for yourself and you will see great results.
If you have direct competitors in the market, monitor their PR activities, you will get a huge idea of what your approach should be. The more you watch their strategies, the better you understand them. After all, you can change these strategies and create your own to serve your audience.