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Why this recession will be different. Eight steps to reduce the risk to business.

The daily reports of an impending recession are nauseating. It is true that two-thirds of economists believe that a recession is likely to occur in 2023. But that correction - or soft landing - will represent conditions not unlike those we have seen in the U.S. in our lifetime. Historically, there has never been a U.S. recession during full employment,…

Two Passive Income Stocks That Have Potential

The economic problems have caused the S&P 500 Index to be down 13% to date. And because the stock market is really a stock market, some stocks have performed much better and some much worse. Down 61% and 31% this year, respectively, real estate marijuana investment trust (REIT) Innovative Industrial Properties (IIPR 1.18%) and warehouse REIT STAG Industrial (STAG 1.01%)…

YouTube adds several new features for creators: new metrics, copyrighted music

YouTube's weekly update for creators includes more subscriber figures and access to an expanded library of copyrighted music. Here's a summary of all the announcements from this week's news. More access to copyrighted musicYouTube is expanding its partnership with music labels and publishers to give creators more music options for their videos. As a result, creators will have access to…

Facebook will no longer allow merchants to hold new or scheduled live events.

Facebook has announced that it will no longer allow users to host live shopping events beginning Oct. 1, 2022, Meta announced in a blog post.Citing a shift in consumer preference for short videos as a driving factor, it will instead shift its focus to Reels, Meta's short-form video product, which is available on both Facebook and Instagram.Facebook launched online shopping…

Is the U.S. in a recession? Economists say not yet, but one probably will be

If you are worried about how long your business will have the specter of a potential downturn hanging over it, the conversation about the recession looks here to stay. The US economy contracted for the second consecutive quarter between April and June, declining at an annual rate of 0.9 per cent and meeting the benchmark for an informal definition of…

Gwyneth Paltrow, founder of Goop, shares her vision for the future

The wellness industry is about to get more personal. That's a key takeaway from a speech by actor turned entrepreneur Gwyneth Paltrow at the Goldman Sachs 10,000 Small Business Summit earlier this week. The Goop founder predicts that the wellness industry will focus more on personalization over the next 10 years. What it looks like, Paltrow says, could be anything…

Instagram is rolling out new ways to create, share and drive more interaction with Reels.

A series of updates to Instagram Reels adds new creative tools, new ways to engage, and an update that changes how videos are shared. New features for Reels today include: Improved remixes.New templatesAutomatic conversion of video recordings to drumsThe ability to promote drums as commercialsHere's more on each of the new features for Instagram Reels. Enhanced Remixes.Instagram is expanding its…

Changes to Facebook’s home feed could improve reach

Facebook home feed updates have the potential to improve your content reach and get your brand in front of new audiences. Facebook directs its primary feed to discover new content, giving users personalized recommendations as soon as they open the app. The secondary feed contains content from people the user is friends with and pages they choose to follow. Adding…

Is Google Steam losing in the advertising market?

In another tumultuous market trend, Netflix has announced that it has chosen Microsoft as its advertising and sales partner. Satya Nadella, chairman and CEO of Microsoft, confirmed the news via Twitter on Tuesday, July 13. While Microsoft is celebrating this triumphant partnership, it is the latest example of Google's losing battle in the advertising market. A brief chronology of changes…

LinkedIn reports that the number of creator-related job postings has tripled since last year.

A new report from LinkedIn shows that job postings have tripled for creators as brands invest in new ways to boost collaboration. Growing demand for creatives is fueling a whole ecosystem of new jobs," LinkedIn says. In addition to hiring creators themselves, companies are hiring for administrative and support roles such as management creator, education creator, partnership creator and more.…

YouTube Analytics now separates data by video type

Analytics reports in YouTube Studio will now show separate metrics for each video type. YouTube is posting an update to its analytics reports that will benefit content creators who make videos in a variety of formats. You will now be able to see the total number of video views for each type of content you publish to your channel. Previously,…

Is Google making another big push into e-commerce?

Google is reportedly preparing for another strong push to beat e-commerce. Here's what you need to know to prepare. A Bloomberg report says Google is gearing up for another run at retail giant Amazon with a new determination to beat e-commerce. E-commerce is "a division [Google] has tried and failed to figure out many times before," the report says. If…

Instagram update may affect the coverage of some accounts

The feature allows users to determine how much confidential content they want to see on Instagram. Instagram is expanding a feature that filters out @sensitive' content that can affect the reach of some accounts. Using Sensitive Content Control in the Settings menu, users can choose how much or how little sensitive content they see in Search, Reels, Accounts You Might…

Google expands verification requirement for financial ads

Google is fighting financial fraud in advertising by expanding its verification program to more countries. Google is expanding its verification program for financial advertising, which will require advertisers in many countries to prove that they are authorized to promote financial services. The verification adds an extra layer of protection against financial fraud, helping to ensure that people are not deceived…

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