Creators Face Tighter Rules as YouTube Cracks Down on AI and Low-Effort Videos

Change is sweeping across YouTube as the platform introduces new monetization policies aimed squarely at AI-generated and “low-effort” content, sparking both anxiety and cautious optimism among creators worldwide. From July 15, 2025, YouTube’s Partner Program (YPP) will adopt stricter criteria for what qualifies as monetizable content. The platform is sending a clear message: mass-produced videos with minimal human input—like voice-over…