IMAX Leverages AI to Expand Global Reach with Localization of Original Content
As global demand for non-English content surges, IMAX is embracing AI technology to scale localization efforts and enhance the global reach of its original content. The move comes in response to a rapidly changing entertainment landscape where non-English language content is seeing unprecedented growth, even in traditionally English-speaking markets such as the U.S., U.K., and Canada. In 2023, the entertainment…