1. Storytelling Marketing
In a rapidly changing world, it is not easy to promote your brand. The best choice is to humanize your brand. Humanity is the new premium, and businesses can no longer be faceless entities. People are looking for something understandable and close as the world becomes more technologically advanced. Brand storytelling is the key to connecting and engaging with your audience on a much deeper level.
With breakthrough developments in data analytics, machine learning and artificial intelligence over the past few years, marketing standards have changed. These advances have given marketers the ability to create a more personal and human experience for the customer.
3. New visual technologies in marketing
Although virtual reality (VR) and augmented reality (AR) technologies are still in their early stages of development, they already have a big impact on marketing. These visual technologies are changing the way consumers interact with services and products and facilitate effective brand and audience communication.
4. Social commerce
Social commerce involves using social media to sell your products and services. Social commerce is what happens when you combine the best of e-commerce with social media to create a smooth buying path.
Essentially, the entire shopping experience—from product discovery to checkout to customer service—takes place right on the social media platform. Sites adapted for social commerce include Facebook, Instagram, and Pinterest.