TikTok Continues to Surge: Insights into the Evolving User Landscape

Amidst growing regulatory pressures and shifting demographics, TikTok has solidified its place as a dominant force in social media. Recent data reveals a staggering increase in American users, with 21% now engaging weekly—a fourfold rise since 2021. Despite concerns over privacy and foreign influence, TikTok remains pivotal for marketers targeting young consumers, though its appeal spans across age groups. The…