Opinion: Why Publicis Is Betting Big on Big Tech AI
Publicis Groupe has made a calculated move: align closely with Microsoft instead of competing against it. This decision reflects a broader industry reality. Building proprietary AI platforms is expensive, slow, and increasingly difficult to scale. Meanwhile, hyperscalers like Microsoft are investing hundreds of billions into infrastructure, tools, and enterprise ecosystems. By leveraging Azure, Copilot, and Microsoft’s data platforms, Publicis avoids…
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