Puma has launched its most extensive global campaign to date, titled "Go Wild", marking a significant shift in its branding strategy. The campaign, which debuted on March 20, focuses on self-expression, enjoyment, and social connection rather than the traditional emphasis on extreme performance. A New Perspective on Sports Unlike the industry’s long-standing "performance at any cost" approach, Puma’s "Go Wild"…
SoftBank is making a major move in the AI chip industry with its latest acquisition. The Japanese conglomerate has announced that it is purchasing Ampere Computing, the chip design company founded by former Intel president Renee James, for a staggering $6.5 billion in cash. Ampere, established in 2018, originally focused on cloud-native computing solutions but has since pivoted toward AI-driven…
In a surprising contrast to Tesla’s recent warning about increased manufacturing costs due to tariffs, SpaceX has taken a different stance in its letter to the Trump administration. While Tesla expressed concerns over the impact of tariffs on its vehicle components, SpaceX has highlighted the global regulatory obstacles hindering its Starlink satellite service. Regulatory Barriers & Trade Tariffs Challenge Starlink…
The Hangzhou-based company claims that, under optimal conditions, the daily revenue generated by these models could significantly outweigh their operational costs. However, the firm was quick to caution that actual profits would be far less, given the complexities of real-world usage and the fact that only a portion of services are monetized. This announcement marks the first time DeepSeek has…
Market Turmoil Deepens Amidst Executive Order The cryptocurrency market faced unexpected turbulence this week as President Donald Trump’s executive order to establish a federal Bitcoin reserve backfired spectacularly. Instead of bolstering investor confidence, the announcement sent Bitcoin’s value tumbling, fueling broader concerns about the administration’s economic strategy. The move, which was intended to solidify the U.S. government's position in the…
Late last year, Australia made global headlines by passing a groundbreaking law banning social media access for individuals under the age of 16. However, recent developments have sparked controversy among major tech giants as the government has granted an exception to YouTube, citing its role as a critical educational tool. This decision has prompted backlash from companies such as Meta,…
Amazon is set to roll out its much-anticipated Alexa+, a cutting-edge update to its iconic voice assistant, blending generative AI with powerful integrations that could change the way users interact with technology. After 18 months of anticipation, the updated version of Alexa will begin offering early access in March, and it comes with a range of modern features designed to…
After more than two decades as a pioneer in online communication, Microsoft is preparing to sunset Skype. According to recent findings from How-To Geek, hidden code in the latest Insider preview of Skype suggests that the app will no longer be available starting in May 2025. Users are being encouraged to migrate to Microsoft Teams Free instead. A Quiet Exit…
The U.S. Securities and Exchange Commission (SEC) has decided to drop its investigation into Robinhood, the popular trading platform known for its commission-free stock and crypto trading. This decision marks the second time in recent days that the SEC has backed off from enforcement actions against major crypto firms, indicating a potential shift in regulatory stance under the Trump administration.…
Nikola Corporation (NKLA.O), once hailed as a promising electric vehicle (EV) manufacturer, has filed for Chapter 11 bankruptcy protection. The move comes as the company faces significant challenges, including poor market demand, rapid cash depletion, and mounting financial pressures. Nikola now plans to sell its assets as part of an effort to wind down its operations, joining other EV startups…
After a three-year hiatus, Apple has finally introduced its latest entry-level smartphone, the iPhone 16e, marking the replacement for the iPhone SE. The new model, priced at $599, offers a blend of cutting-edge features, including Apple’s own A18 chip and Apple Intelligence, making it the most affordable AI-equipped iPhone by $200. The iPhone 16e mirrors the iPhone 14 in design,…
Amazon has officially announced that its Appstore will no longer be available on Android devices as of August 20, 2025, marking the end of an ambitious attempt to challenge Google’s Play Store. After this deadline, apps downloaded from the Amazon Appstore “are not guaranteed to operate” on Android hardware. However, the platform will remain functional on Amazon’s own devices, including…
IBM has taken a bold step toward workforce reduction through what is being described as a "soft layoff" strategy for its Finance & Operations business unit. Instead of the typical, formal layoffs, the company has begun mandating employees to relocate closer to two designated hubs in Raleigh, North Carolina, or Poughkeepsie, New York, or face severance packages. AI-Driven Downsizing: The…
Honda and Nissan have officially called off their planned merger discussions, ending a potential deal that would have made them the third-largest carmaker in the world. The two Japanese automotive giants confirmed on February 13 that they had decided to terminate the memorandum of understanding (MOU) signed in December for a potential business integration. Honda’s Proposal Shakes the Deal The…
YouTube has officially transitioned from a digital video platform to the centerpiece of home entertainment. In its 20th year, the company announced that TV has surpassed mobile as the primary device for YouTube viewing in the U.S.—a major shift that underscores the platform’s evolution into the new face of television. A New Era of Television For the past two years,…
We are the CHU AGENCY. And first of all, we are a community. And our talents are as various as our personalities. We don’t sell services – we share our inspiration and knowledge with anyone willing to take it.
Get in Touch 
