Netflix Opens Doors to Amazon DSP, Signaling a New Era in Streaming Ads
Advertisers now have a fresh option to snag premium Netflix inventory via Amazon’s demand-side platform (DSP), a move announced to Marketing Dive this week. This step could stir a surge in ad spending for Netflix while broadening its pool of brand partners, aiming for more scale across multiple markets. Across the U.S., U.K., France, Spain, Mexico, Canada, Japan, Brazil, Italy,…
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