Nike Kicks Off Marketing Comeback with Gritty Olympics Ads

Nike has positioned the Paris Olympics as a moment to reclaim “sharper and bolder” marketing. The sportswear giant is making a comeback with a new campaign, "Winning Isn’t for Everyone," that examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates the ads that probe the qualities motivating sporting greats,…