LinkedIn Launches Free Tool for B2B Professionals

LinkedIn Business Manager allows large organizations to manage their LinkedIn activities in one place. LinkedIn is launching a free tool called Business Manager designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager combines tools from Campaign Manager and LinkedIn Pages into one dashboard. It offers a number of quality-of-life improvements for marketers, such as the ability to…

The evolution of hybrid search and how it can help your site

The concept of hybrid search is evolving and becoming increasingly available to companies to implement it on their websites. Hybrid search means combining search technologies - but the technologies used to create hybrid search engines are changing.That’s how it is today.Traditionally, hybrid search has been understood as a combination of catalogue-based search engines and caterpillars.Now this value is changing and…

Ransomware attacks are on the rise. Is your cybersecurity up to date?

Since the beginning of the pandemic, hackers have gotten bolder, and some companies are at even greater risk than others, but there are still simple ways to protect themselves. It’s time to rethink your cybersecurity strategies. Again.According to a recent report by Cybereason, a cybersecurity company in Boston, the number of Ransomware attacks on businesses has increased by one third…

Startup Growth Guide: From $0 to $10M ARR in two years

A series of questions guided our growth and laid the foundation for our success. BY VISHAL SUNAK, CO-FOUNDER AND CEO OF LINKSQUARES When I was a kid, I was lucky to see my father start a company in our basement and bring it to a few hundred employees. Like him, I studied engineering and fell in love with the problem…

The secret of helping staff to reach their full potential

Michael Horvath, co-founder and CEO of Strava, explains how adopting a minimalist style of leadership allows talented people to thrive.Michael Horvath says that as his team has grown in the more than a decade since the founding of Strava, an app for athletes based in San Francisco, he has radically changed his style of leadership."I can’t run the company the…

United States Senator asks FSOC to study the risks of using consumer data

In a letter sent by Senator Janet Yellen to the Treasury Secretary, Brown asked the Board to assess "whether and to what extent the collection and sale of consumer data by financial institutions constitutes a systemic threat to US financial stability and security". He continued that he had long expressed serious concerns about the potential risks associated with the sale…

How To Generate Leads Online

Search Engine Optimization You should optimize your online presence - website, blog, social media accounts, aggregation platforms, etc. - so that when your potential customers want to find something on the Internet, they are more likely to turn their attention to you. Content Marketing Content marketing is a great way to send qualified leads to your landing page. While you…

3 simple tips for content marketing

1. Set measurable goals. Make sure your goals are measurable and realistic. You need tools with which you can take measurements efficiently. Here are some content marketing measurements: - Revenue: How many sales, subscriptions, or paid downloads (if applicable) your site has acquired per month. - Leads: form submission, newsletter subscription, conversion rate, subscription. - Loyalty: returning customers, bounce rate,…

The Marketing Strategy For B2B You Need

Here are some tips for creating a balanced content marketing strategy that will help you generate leads and ultimately turn them into buyers. 1) When creating content, be guided by a specific goal The main goal of any program is to make available the right set of content that resonates with your target audience. During the content planning process, set…

How To Tweak Your Content For Better SEO

Useful, engaging, and easily accessible content is critical to successful digital strategies. The definition of high quality in this space is essentially about balancing two things: the art of writing itself and the optimization approach. So how do you get the most out of your content? 1. Provide great content and structure Think about what your customer wants to know…

Advertising won the streaming wars

At the mention of the "revolution without ads", the first thing that comes to mind is Netflix. This streaming giant has achieved incredible success precisely because of its focus on quality and uninterrupted viewing. In part, this has led to a very clear view of advertising over the years. However, Netflix has acknowledged that it will launch ads soon. It…

Online Ad Scam

Many websites are funded by advertising revenue, and many companies invest significant amounts of money in advertising in the hope of increasing profitability. It relies heavily on algorithmic exchanges to connect content with potential customers. Fraud schemes use these automated systems to impersonate real users and profit from broadcasting ads to non-existent customers. Bots are just one of the tactics…

Audio advertising in gaming

So how can advertisers effectively use audio in the gaming environment to seamlessly immerse context-sensitive ads into the gaming experience? For example, Paul Cranwell, VP of Strategic Partnerships, AdTonos, believes that audio is undergoing a revolution, especially in mobile gaming. In particular, according to him, marketers are opening doors to a new audience, including Generation Z. Audio ads should provide…

Advertising In Web 3.0

With changes in technology, advertising media has changed from traditional forms to a mostly digital capability. While advertisers are looking for ways to improve ad visibility and increase conversions, consumers are also looking for ways to move away from traditional systems and dictate a shift towards transparent use of information. Web 3.0 and Metaverse emerged as a solution to longstanding…