Flexibility is fast becoming the golden rule in digital advertising — and Meta’s latest expansion of its ad performance suite is making it easier than ever for brands to get more out of every dollar. Rather than simply chase the highest number of conversions, Meta now empowers advertisers to define exactly which conversions matter most. With updated features like Value…

Apple’s WWDC 2025 didn’t just stop at unveiling iOS 26’s Liquid Glass design—it rolled out a cohesive visual and functional overhaul across its entire software lineup, bringing fresh features and AI enhancements to macOS, iPadOS, visionOS, and tvOS. macOS Tahoe continues Apple’s iconic California-themed naming while embracing the Liquid Glass aesthetic with translucent surfaces and rounded edges. Familiarity remains for…

Tesla’s ambitious plans for its humanoid robot, Optimus, are facing a key leadership shift as Milan Kovac, the head of the program, departs the company. The robotics engineer, who joined Tesla in 2016 and has led the Optimus initiative since 2022, announced his immediate resignation in a post on X, citing personal reasons. “I’ve been far away from home for…

TikTok has blocked search results for the hashtag #SkinnyTok, following increasing criticism from European regulators and mental health advocates. The decision marks another chapter in the platform's ongoing struggle to moderate content that could promote disordered eating and unhealthy beauty standards among its predominantly young audience. French Digital Minister Clara Chappaz has been vocal in her opposition to the hashtag,…

As Bitcoin surges to new highs and digital assets gain mainstream traction, the dangers facing crypto holders are no longer limited to phishing emails and malware. Binance has issued a global security warning, urging users to brace for a new wave of physical threats targeting cryptocurrency owners. In a detailed safety advisory published on May 27, the world’s largest crypto…

Chinese EV giant BYD is shaking up the electric vehicle landscape with aggressive price cuts at home—even as it carves out a dominant position in overseas markets like Europe and South America. Shares of BYD dropped sharply this week, falling over 12% across Monday and Tuesday after the automaker announced sweeping price reductions on 22 of its electric and hybrid…

Global demand for wearable bands is back on the rise, with Q1 2025 shipments climbing 13% year-over-year to 46.6 million units, marking a strong rebound from last year’s slump. The recovery was fueled by growing interest in health-focused tech, aggressive pricing strategies, and rising demand in emerging markets, according to new data from Canalys (now part of Omdia). Xiaomi reclaimed…

Google Meet is setting a new standard for global communication by introducing real-time speech translation that transforms multilingual virtual meetings. This cutting-edge feature uses an advanced Google DeepMind audio language model to convert spoken words into the listener’s preferred language on the fly—while uniquely preserving the speaker’s voice, tone, and emotional nuances. Unlike typical text-based translations, this innovation allows conversations…

Apple is actively exploring a major transformation of its Safari web browser to incorporate AI-powered search engines, signaling a potential break from its longstanding partnership with Google. Eddy Cue, Apple’s senior vice president of services, revealed this during his testimony in the US Justice Department’s antitrust lawsuit against Alphabet, highlighting a tectonic shift in how iPhone users may soon experience…

The reductions, which affect various regions and divisions including LinkedIn and technical teams, are part of a broader organizational overhaul. A Microsoft spokesperson emphasized that these changes are designed to “best position the company for success in a dynamic marketplace.” Roughly 2,000 of the affected jobs are based at the company’s Redmond, Washington headquarters, with layoffs scheduled to begin on…

Meta’s ad business continues to prove resilient in the face of macroeconomic and political turbulence, but regulatory headwinds in the U.S. and Europe may soon test that momentum. In Q1 2025, Meta Platforms reported a 16% year-over-year revenue increase, totaling $42.31 billion — beating Wall Street expectations. The company forecasts Q2 revenue between $42.5 and $45.5 billion, signaling confidence amid…

Google is changing the way businesses reach customers through search — again. With the global beta rollout of AI Max for Search campaigns, advertisers now have access to a new generation of AI-driven tools designed to unlock hidden demand, generate adaptive ad content, and deliver measurable performance improvements in real time. AI Max is more than a feature — it’s…

Confusion around post visibility and engagement on X (formerly Twitter) continues to swirl, but the platform has now issued a set of practical tips to help users avoid common formatting mistakes that may impact reach. Amid claims of content suppression and algorithmic bias, these guidelines are designed to provide clarity on how hashtags and mentions should be properly used. Recent…

Multiple individuals across the globe, including journalists and political activists, were notified this week by Apple that their iPhones may have been targeted in sophisticated spyware campaigns. Apple’s warning, which surfaced through both emails and iMessages, claimed “high confidence” that the recipients were subjected to a “mercenary spyware attack.” These alerts were delivered to people in over 100 countries, according…

Amazon has officially entered the space-based internet arena, launching the first 27 satellites of its Kuiper constellation as it races to rival SpaceX’s Starlink. The satellites soared into low-Earth orbit on April 28 aboard a United Launch Alliance (ULA) Atlas V rocket from Cape Canaveral, Florida, marking the start of Amazon’s ambitious $10 billion Project Kuiper. This deployment kicks off…