Changes to Facebook’s home feed could improve reach

Facebook home feed updates have the potential to improve your content reach and get your brand in front of new audiences.

Facebook directs its primary feed to discover new content, giving users personalized recommendations as soon as they open the app.

The secondary feed contains content from people the user is friends with and pages they choose to follow.

Adding an algorithmically generated feed of content suggestions will almost certainly affect Facebook’s content distribution.

Is it good for marketers?

Here’s a full summary of all the changes CEO Zuckerberg announced.
Facebook Home Feed Gets Split In Two
Zuckerberg announced that Facebook’s home feed is split into two tabs: Home and Feed.

The Home tab is the tab you first see when you open Facebook, while the Feed is the tab with the content you choose to see.

Zuckerberg emphasizes the benefits of the new Feed tab, which makes it easier to keep track of messages from friends and family.

For content creators and businesses working to expand their audience on Facebook, the Home tab is the most intriguing part of today’s announcements.

New home tab turns Facebook into a discovery engine
Facebook’s new home tab is a departure from the experience people are used to.
Previously, you could open Facebook to see a post from a friend or your favorite local business page.

Now you can open Facebook and see personalized content from pages you’ve never interacted with.

Many publications describe the new feed as “TickTock-like,” which is true because it’s now an endless rabbit hole of recommendation content.

In terms of design, Facebook’s Home Tab isn’t much different from the old news feed.

Yes, the Home tab contains Reels and Stories, so it may seem similar to TikTok at first glance. Nevertheless, it continues to post photos, videos and text messages on a regular basis.

“Your home tab is uniquely personalized to you through our machine learning ranking system. This system takes into account thousands of signals to help break through the clutter and ranking content in a way we think you’ll find most valuable. We’re investing in AI to better serve recommended content in this ranking experience.”