Digital marketing is an ever-changing and confusing field in which social media marketing, video marketing, and mobile marketing have gained a lot of popularity over the decade.

Perhaps SEO remains the most demanded tool in digital marketing, and today we invite you to pay attention to one of its fundamental elements – link building.

Link building is the practice of getting new backlinks for your site to help improve your SEO efforts. A backlink is when another website links to your website or a specific page on your website. Links remain one of the top three ranking factors in Google behind mobile optimization and high-quality content.

Backlinks are still very important in 2022 as they help you maintain an effective and long-term SEO plan.

The more relevant backlinks a website has, the more Google traffic it will get.

In addition, over the past few years, many new approaches to link placement have emerged that have increased their relevance.

Therefore, if you want to use SEO to increase your traffic, you should invest in backlinks as an important part of it, which, combined with other aspects of Search Engine Optimization, can significantly affect rankings and traffic.