On the day of the highly-anticipated launch of Apple’s Vision Pro headset, Tim Cook, the CEO of Apple, took the stage in New York to share his insights with ABC reporters. Cook enthusiastically spoke about the future possibilities of this cutting-edge device.
A Spatial Revolution: The First Spatial Computer
“I think it [Apple Vision Pro] will be used in many different ways because it’s a spatial computer. You know, the iPhone introduced us to the mobile computer. The Mac introduced us to personal computers. This is the first spatial computer,” Cook declared, highlighting the revolutionary nature of the Apple Vision Pro.
“The company has several of these. Most companies don’t have them. We’ve had the Mac, the iPod, the iPad, the iPhone, the Apple Watch, and now the Vision Pro. This is one of those moments.”
“People will interact with it in different ways. Some will connect to it with FaceTime. Others will train with it. Surgeons will train on it. The number of use cases is like a computer. It’s just enormous. There are already over 1 million applications for it.”
Augmenting Reality and Tomorrow’s Technology Today
As questions arose about the potential for increased disconnection, Cook emphasized Vision Pro’s ability to “augment your reality,” countering any concerns. Regarding the headset’s hefty $3,500 price tag, Cook asserted that it represents “tomorrow’s technology today.”
“This is the technology of tomorrow today, that’s how I think about it. We have 5,000 patents on the product. So we’ve really relied on that. And I’m hoping that somebody will pay for it on a monthly basis who will just buy it. I’ve talked to a lot of people online; they’re just going to buy it. But over time, there’s no telling what’s going to happen. But we think we priced it right today.”
Apple Vision Pro Reviews: A Glimpse into Spatial Computing
The first Apple Vision Pro mixed reality headset is set to launch in the US market this Friday. International publications provided early reviews, offering insights into this groundbreaking device.
Vision Pro, heralded by Apple as the beginning of “spatial computing,” allows users to run applications around them seamlessly. Integrated into Apple’s ecosystem, it enables tasks ranging from watching movies on a 4K HDR virtual display to creating a virtual work environment.
Despite its thoughtful design and quality materials, the device is not without compromises. The external power source adds weight, causing discomfort during prolonged use. The MicroOLED displays are praised for high resolution but face challenges in low-light conditions.
The eye- and hand-tracking control system received accolades for its innovation, though some users found it distracting. Reviews highlight the seamless experience within the Apple ecosystem.
Warning: Don’t Use Apple Vision Pro While Driving
In an unexpected turn, U.S. Transportation Secretary Pete Buttigich issued a warning after a Tesla Cybertruck driver was spotted wearing the Apple Vision Pro headset while on the highway. Buttigich emphasized the need for common sense, stating that advanced driver assistance systems require the driver’s full engagement.
The creator of the viral video, Dante Lentini, claimed it was a “parody” and the arrest scene was staged. Nevertheless, the incident raises concerns about the potential misuse of augmented reality devices in critical situations. As a reminder, Apple explicitly advises against using Vision Pro while operating a moving vehicle or in situations requiring attention to safety.