Rising Signals Point to Amazon’s Boldest Advertising Shift Yet

Plenty of marketers walked out of this year’s UnBoxed conference feeling like Amazon had quietly redrawn the map of digital advertising. The company’s move to bundle its sponsored ads, DSP features and new AI agents into one seamless platform created a sense that the walls between channels might finally start to crumble. Some attendees even joked that they could retire…

Alliance Shift: Microsoft Pushes Claude Models Into Azure

Fresh momentum surrounds Microsoft this week as the company unveils a sweeping expansion of its relationship with Anthropic, adding another heavyweight AI partner to Azure’s roster. The move comes with a headline-grabbing $5 billion investment and a promise to host Claude models natively on Azure infrastructure.Early adopters of Microsoft’s ecosystem have been waiting for this moment, since Claude previously lived…

Google Pushes Coding Into an Agent-Driven Era With Antigravity

Developers watching Google’s latest Gemini 3 announcements got an extra surprise: Antigravity, a coding environment built around autonomous agents rather than traditional prompts. The tool gives AI direct access to the editor, terminal, and even a browser, turning the system into something more like a junior teammate than a passive assistant. What separates Antigravity from most coding copilots is its…

Massive BYD Recall Exposes Fresh Questions Around EV Safety Culture

Recent confirmation that BYD will recall more than 115,000 vehicles has rattled drivers who thought the brand had left its early growing pains behind. The campaign covers Tang series SUVs produced from 2015 to 2017 and Yuan Pro EVs built between 2021 and 2022, all flagged for design and battery-related issues that could, in rare situations, compromise safety. For a…

Bitcoin’s Six-Month Low Signals a Broader Shift in Market Psychology

Bitcoin closed out November 14 with its weakest performance since early May, sinking below $96,000 as global risk appetite continued to evaporate. What initially looked like a routine pullback has now taken on the shape of a deeper sentiment shift, tied directly to fading expectations of a December Federal Reserve rate cut. The crypto market — often energized by optimism…

Amazon DSP Sharpens Its Competitive Edge With Premium Inventory and Full-Funnel Targeting

Amazon is using 2025 as a springboard to reposition its demand-side platform from a useful add-on into a central advertising powerhouse, combining publisher partnerships, authenticated data and direct integrations at a pace that rivals haven’t yet matched. Revenue from Amazon’s overall ad business jumped 24% year over year in Q3 to $17.7 billion, and industry executives say the DSP is…

Ghost Posts Feature Debuts as Meta Pushes Threads Growth

Social media users woke up to a new feature on Threads this week — “ghost posts” that vanish after 24 hours. Meta rolled out the option in a move that echoes its own Instagram Stories format, aiming to spark more spontaneous sharing and lighter posting pressure. Executives positioned the update as a way to encourage authentic expression without the weight…

Documents Paint Stark Picture of Meta’s Revenue From Scam Advertising

Documents seen by Reuters indicate Meta projected about 10% of its 2024 revenue — roughly $16 billion — could come from ads tied to scams or prohibited goods. Another internal note estimated users are exposed to 15 billion high-risk scam ads each day across Facebook, Instagram and WhatsApp, a figure that dwarfs many countries’ entire ad markets. The cache spans…

Nvidia Hits $5 Trillion as AI Craze Rewrites Market Rules

Explosive trading pushed Nvidia beyond the $5 trillion line, sealing its place as the most valuable company in tech history. The chipmaker’s rise is powered by insatiable demand for artificial intelligence systems that now fuel everything from startups to governments. Investors seemed stunned by CEO Jensen Huang’s announcement that Nvidia had locked in half a trillion dollars in chip orders.…