Apple has taken a notable step in its artificial intelligence roadmap by signing a multiyear agreement with Google to use Gemini models for Apple Intelligence. The deal deepens a long-standing relationship between the two tech giants and places Google’s AI technology at the core of future Apple features, including a more capable and personalized Siri.
Rather than outsourcing control entirely, Apple will continue running Apple Intelligence on its own devices and through its Private Cloud Compute system. This hybrid approach reflects Apple’s ongoing focus on privacy, even as it relies on external AI expertise to speed up innovation.
Industry observers see the move as a competitive boost for Google, especially in its rivalry with OpenAI. While Apple already works with OpenAI through ChatGPT integrations, it remains unclear how the two AI partnerships will coexist long term, a detail that feels slightly unresolved.
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