Milestones are nothing new for Apple, but the company has just shattered another historic ceiling—Apple CEO Tim Cook confirmed during the Q3 2025 earnings call that the tech giant has officially shipped its three-billionth iPhone since the original launched in 2007.

Nearly two decades after Steve Jobs introduced the world to a touchscreen phone that doubled as an iPod and web browser, Apple continues to dominate the smartphone industry. The three-billionth iPhone shipped comes amid stronger-than-expected earnings for fiscal Q3 2025, with the iPhone category once again leading revenue charts.

Tim Cook shared the milestone during his prepared remarks to investors: “We also recently marked a significant milestone. We shipped the 3 billionth iPhone since its launch in 2007.” The announcement was brief but meaningful, cementing the iPhone as not just a successful product—but a generational one.

Growth hasn’t slowed. Apple’s Q3 2025 earnings beat Wall Street expectations in multiple categories, especially iPhone revenue, despite ongoing trade tensions and looming tariffs on products imported from India. The company’s ability to adapt and innovate across supply chains has helped it weather global uncertainties.

From its first billion iPhones—achieved in 2016—to this latest landmark, Apple has not only defined modern mobile computing but also built a trillion-dollar business atop it. The iPhone now serves as the cornerstone of a broader ecosystem that includes the Apple Watch, iPad, AirPods, and expanding services.

Investors and analysts are closely watching Apple’s next steps, especially as new models expected this fall may integrate on-device generative AI. The next billion iPhones may arrive even faster, if current trends continue.

Follow Apple’s Q3 2025 earnings and listen to the full conference call here: 9to5Mac Earnings Coverage

Apple’s journey from one device to three billion units shipped tells a story of resilience, reinvention, and relentless demand for innovation.