Nike Shifts Focus: Embraces Brand Building Over Performance Marketing in Strategic Reset
Nike’s new CEO, Elliott Hill, has outlined a bold shift in the company’s strategy, moving away from performance marketing and promotional discounts to refocus on brand building. With sports as its guiding principle, Nike aims to regain its cultural relevance and reclaim its position as a premium, full-price brand. In a significant move, Nike is reducing its reliance on promotional…
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