Tech Insight: Apple and Google Wallets Evolve Into Marketing Platforms
Digital wallets from Apple and Google are no longer just tools for payments—they are becoming powerful platforms for brand engagement and marketing. Eric Senn, co-founder and CEO of Badge, a software startup, explains that wallets now allow companies to integrate loyalty programs, real-time offers, and interactive experiences directly into consumers’ mobile devices. Badge, founded in San Francisco in 2023, provides…
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