Snapchat is deepening its data-driven advertising capabilities by partnering with Epsilon, giving marketers new tools to activate first-party data more effectively within the platform. The integration enables brands to securely use audience segments from Epsilon Clean Room directly in their Snapchat Ads accounts — a move that’s already showing up to 50% higher audience match rates, according to Epsilon.Source: Marketing…

Meta has rolled out a wave of new AI-powered tools designed to help brands and creators work smarter — and faster. The company announced the launch of Business AI, an intelligent assistant aimed at small and mid-sized businesses that want to use artificial intelligence to boost conversions without hiring a data science team. The new system can learn from a…

A surprising twist in Silicon Valley’s power game — AMD has signed a colossal deal with OpenAI worth tens of billions of dollars, aiming to challenge Nvidia’s near-monopoly in AI computing. The collaboration will see OpenAI deploy about six gigawatts of AMD’s Instinct GPUs over several years, signaling one of the largest infrastructure expansions ever attempted in artificial intelligence. AMD’s…

Facing a potential $35 billion penalty under the EU’s Digital Markets Act, Google is reportedly considering major changes to its search engine display. Regulators claim the tech giant gives unfair preference to its own services like Google Flights and Hotels over competitors such as Expedia and Booking.com. According to Reuters, Google proposed a new “VSS box” system, allowing specialized search…

Change seems to be quietly humming through the halls of Apple Park. John Ternus, the company’s senior vice president of hardware engineering, is getting a lot more attention lately — and not just for unveiling shiny new iPhones. As Tim Cook approaches 65, insiders say Apple is slowly positioning Ternus as the next big leader, someone who could carry the…

YouTube keeps changing the rules, and creators are getting tired of it. Once a goldmine for ad money, the platform has become less reliable for long-term income. Algorithms shift, policies get tighter, and monetization can vanish overnight — leaving many creators scrambling for other ways to make a living. Jimmy Donaldson, aka MrBeast, probably saw it coming first. His snack…

Electronic Arts has agreed to be acquired by a consortium of PIF, Silver Lake, and Affinity Partners, in a deal valued at $55 billion. Shareholders are set to receive $210 per share, marking a 25% premium over the company’s recent trading price. The move comes as EA looks to accelerate growth and expand its influence in interactive entertainment. Fans online…

Nvidia is scrambling to maintain its position in China as American export restrictions tighten. CEO Jensen Huang highlighted the near parity of Chinese chipmakers with U.S. competitors, saying they are only “nanoseconds behind” in technology. He argued that letting U.S. firms sell their AI chips in China could actually benefit America by spreading influence and fostering innovation. Read more here.…

Samsung has reportedly joined the wave of memory price hikes, preparing to raise DRAM and NAND flash costs by as much as 30 percent in the last quarter of 2025. The move mirrors similar increases from Micron and SanDisk earlier this month, sparking frustration among gamers, DIY enthusiasts, and even corporate buyers already squeezed by higher component costs. Reports from…

Microsoft has confirmed that Windows 10 will no longer receive support after October 14, 2025. This means no more security updates, feature improvements, or technical assistance for millions of PCs worldwide. Users relying on older machines are urged to prepare for the transition to avoid potential security risks and software incompatibilities. Upgrading to Windows 11 is the recommended path for…

Curiosity about Apple’s latest flagship led iFixit to pull apart the iPhone 17 Pro, and what they found mixes innovation with some frustration. At the heart of the changes is Apple’s brand-new vapor chamber cooling system. It sits directly above the A19 Pro chip, distributing heat through the aluminum frame so that the device stays cooler under pressure. The battery…

Tension has been rising inside Elon Musk’s xAI as staff quietly reveal the shocking scope of what they had to review. Several current and former employees described moments when they were unexpectedly faced with sexually explicit materials, and in some cases requests involving children — the very worst corner of the internet. Accounts from inside the company show a troubling…

Software engineers now have a powerful new AI assistant with the release of GPT‑5‑Codex. The tool can autonomously create and review code, detect software flaws, and integrate with multiple platforms including IDEs like VS Code, GitHub, the cloud, and ChatGPT mobile apps. Performance improvements are a major focus of the upgrade. GPT‑5‑Codex reportedly reduces task completion times by up to…

Negotiations over TikTok’s U.S. future took another twist as President Donald Trump formally extended the deadline for the app to remain operational in the United States until Dec. 16. The move comes as discussions between American and Chinese officials attempt to finalize a framework allowing TikTok to continue under U.S. oversight. The executive order, marking the fourth extension by Trump,…

YouTube has finally made its long-awaited multi-language audio feature available to all creators, a move that could reshape how content is shared and consumed around the world. After two years of testing, the company confirmed that the rollout will reach millions of channels in the coming weeks, giving creators the ability to add dubbed tracks in multiple languages directly to…