Japan’s electric vehicle market is entering a transition period, driven by the erosion of Nissan’s long-standing leadership.
Japan’s electric vehicle market is showing early signs of structural change after Toyota surpassed Nissan in quarterly EV sales for the first time, ending nearly a decade and a half of Nissan dominance. Toyota’s fourth-quarter surge highlights how product timing and portfolio refreshes are beginning to matter more in a market long resistant to battery-electric vehicles. Nissan’s decline underscores the…
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