Documents Paint Stark Picture of Meta’s Revenue From Scam Advertising
Documents seen by Reuters indicate Meta projected about 10% of its 2024 revenue — roughly $16 billion — could come from ads tied to scams or prohibited goods. Another internal note estimated users are exposed to 15 billion high-risk scam ads each day across Facebook, Instagram and WhatsApp, a figure that dwarfs many countries’ entire ad markets. The cache spans…
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