TikTok Supercharges WPP with AI Avatars and Instant Ads in Symphony Expansion
Creativity and AI are colliding in a big way as TikTok expands its Symphony suite of generative tools, bringing powerful new capabilities to global advertising giant WPP. Announced during the 2025 Cannes Lions Festival, this rollout marks a major step forward in how digital-first brands create, localize, and scale content across TikTok’s massive platform. Symphony now includes tools that turn…
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