ChatGPT’s Rising Referrals to News Sites Fail to Offset Declining Search Traffic, New Report Shows
Digital news publishers are caught in a challenging transition as AI-driven platforms like ChatGPT increasingly shape how users consume information. A recent analysis by digital market intelligence firm Similarweb reveals that while referrals from ChatGPT to news websites have surged dramatically, this growth falls short of compensating for a steep decline in organic search traffic caused by evolving user behavior.…
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