Samsung Electronics has officially launched Samsung Week 2026, its largest annual global promotional campaign, running from October 12 through November 1 across 63 countries. Now in its seventh year, the initiative operates under the theme “Discover New Ways to Live Smarter” to mark the company’s founding. The campaign is taking center stage globally through high-visibility digital billboard takeovers at world-renowned locations, including Piccadilly Circus in London and Times Square in New York City. Through this multi-market effort, Samsung aims to expand consumer access to its latest ecosystem innovations while offering enhanced purchasing incentives worldwide.

Central to the global event is an upgraded digital experience on Samsung.com, featuring enhanced rewards and tailored recommendations. Customers logged into their Samsung Accounts receive personalized product suggestions based on their registered devices, connecting them to SmartThings-compatible Bespoke AI home appliances or health-focused wearables. Additionally, Samsung is boosting value for online shoppers through Samsung Rewards Points, trade-in programs, and Samsung Care+ coverage. The global push highlights exclusive hardware choices alongside extended digital service offerings to drive consumer engagement across key international retail regions.

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