The global smartphone industry recorded modest expansion in 2025, with shipments rising 2% year over year. At the center of this recovery was Apple, which claimed the top position with a 20% market share and double-digit annual growth.
Premium smartphones played a key role in the rebound, particularly as consumers in emerging markets gained access to 5G networks and installment-based purchasing options. Apple capitalized on this trend through strong sales of its latest iPhone models across Asia-Pacific regions.
Samsung ranked second with 19% market share, benefiting from steady mid-range demand and selective strength in premium devices. However, regional pressures in Latin America and Western Europe limited broader gains.
Xiaomi maintained its third-place standing globally, supported by a diversified product lineup. The company likely emerged as the largest vendor in China based on shipment data.
Industry analysts caution that 2026 may bring headwinds, as rising memory prices and component shortages threaten supply stability, particularly for Chinese manufacturers.
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