LinkedIn Launches Free Tool for B2B Professionals

LinkedIn Business Manager allows large organizations to manage their LinkedIn activities in one place.

LinkedIn is launching a free tool called Business Manager designed to simplify the marketing efforts of B2B professionals.

LinkedIn Business Manager combines tools from Campaign Manager and LinkedIn Pages into one dashboard.

It offers a number of quality-of-life improvements for marketers, such as the ability to split audiences for advertising campaigns between accounts.

LinkedIn describes it as:

“LinkedIn Business Manager is a centralized platform that will make it easier for those of you in large businesses and agencies to manage the people, advertising accounts, pages and businesses you work with.”

Here are some of the best launch features with LinkedIn Business Manager, and when you can expect the tool to be available.

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What can LinkedIn Business Manager do?
LinkedIn Business Manager offers the following benefits for B2B professionals:

Manage everything: Move through business manager, campaign manager and pages all in one place.
Save time: Change account settings with a single adjustment and save time on administrative tasks.
Reach customers: Share and update Match Audience through your advertising accounts.
In a blog post, LinkedIn hints at the possibility that this tool will grow over time with additional features:

“As the platform evolves, it will play a key role in unlocking strategic insights that make marketing at scale more effective.”

When is LinkedIn Business Manager available?
LinkedIn Business Manager is currently available as part of early testing with selected enterprise customers.

It will be available to businesses worldwide in the coming weeks. ‘