McDonald’s sales are up 11% compared to the pre-Covid era, and online sales are up 60% compared to 2020.

Investments in the marketing and delivery sectors have performed well, and McDonald’s now plans to increase its growth through “the world’s largest loyalty programme”.

According to McDonald’s CEO Chris Kempcziski, McDonald’s main focus is on customer loyalty and therefore decided to launch a new incentive system.

“Loyalty is the single biggest driver of digital adoption and MyMcDonald’s Rewards has exceeded expectations in terms of enrollment and participation,” he said. “After just six months in the US, there are over 30 million loyalty members enrolled and 21 million active members earning rewards.”

the company shows excellent results not only in the UK but also in other countries, thereby setting new trends in marketing.

via marketingweek.com