Apple’s next move in the smartphone arena has been unveiled, and it’s a bold one. According to Bloomberg’s sources, the tech giant has ordered a staggering 85 million units of the upcoming iPhone 15 from its suppliers. This number is on par with last year’s iPhone 14 production, indicating Apple’s determination to maintain a steady supply chain despite global economic challenges and declining smartphone sales.

Notably, Apple seems keen to boost its overall revenue by attaching a higher price tag to the Pro models. It’s a calculated move to cater to a market that craves cutting-edge features and is willing to pay a premium for them.

The production plans of Apple, the world’s largest company by capitalization, are closely scrutinized because many component manufacturers rely heavily on their orders. Giants like Samsung, TSMC, Foxconn, LG, and others are part of this intricate supply chain. For the past two years, Apple had initially planned to sell 90 million iPhones annually. However, those plans had to be adjusted due to unforeseen challenges.

In 2021, the global chip shortage prompted Apple to scale back its production numbers. And later, the stringent control measures related to the COVID-19 pandemic in China also affected their manufacturing capacity.

While Apple’s orders appear to be on track, there have been some complications with certain partners. Issues with CMOS camera sensors for the base iPhones led to a reduction of approximately 2 million units in the order. Additionally, the highly anticipated iPhone 15 Pro and Pro Max models might face supply constraints at launch due to screen manufacturing challenges with LG. Apple’s push for a bezel-less design has caused some hiccups in the production process.

The tech world is eagerly awaiting the release of the iPhone 15, which is expected to bring groundbreaking features and innovations. As Apple navigates through these production challenges, consumers are eagerly counting down the days until they can get their hands on the latest and greatest from this tech behemoth.