Meta’s microblogging platform Threads has surged past 100 million daily active users. The announcement, made by CEO Mark Zuckerberg on Monday, marks a milestone for the platform, which has been growing rapidly amid dissatisfaction with its rival, X. Threads also boasts 300 million monthly active users, up from 275 million in November.

This is the first time Threads has shared daily user figures, reflecting confidence in its steady momentum. While the platform has frequently updated monthly active user counts, revealing daily engagement underscores its growing presence in the social media landscape.

Threads’ success story is inseparable from the struggles of X (formerly Twitter). In the past few months, waves of users disillusioned by X’s changes have sought alternatives, giving Threads an undeniable boost. Competitors like Bluesky, a decentralized social network with over 25 million users, are also benefiting from this migration.

To keep the momentum, Meta has doubled down on user-friendly features. The company has introduced tools such as custom feeds, enabling users to personalize their experience, “starter packs” to help new users get connected quickly, and options to change the default feed. These additions make the platform more engaging and intuitive, catering to both new users and social media veterans.

Threads’ head, Adam Mosseri, recently revealed that the platform has seen a steady influx of a million new sign-ups per day for three consecutive months. This consistent growth showcases the platform’s appeal and Meta’s commitment to developing a robust alternative to X.

As social media dynamics continue to shift, Threads is shaping up to be a formidable player in the microblogging arena. Meta’s combination of strategic feature rollouts and timing has given Threads a solid foothold. While competitors like Bluesky and X remain in the game, Threads’ 100 million daily users signal a significant change in the social media landscape.

For more details, read the original report on TechCrunch.