Israel’s D-ID is launching a platform that allows users to create videos with a single image and text as input. The new studio, called Creative Reality Studio, is aimed at areas such as corporate training and communication in companies, as well as marketing and product sales.
The platform is simple enough for users to generate their own creative videos: they can upload an image of a presenter or select an existing, pre-made speaker to begin the video creation process. It also has paid access to presenters who are more “expressive” with better facial expressions and hand movements than the default. Users can then either type from the script or simply upload an audio clip of an existing speech. They can even choose a language with a voice that sounds cheerful, excited, sad or friendly. The platform currently supports 119 languages.
Algorithms based on D-ID AI will generate videos based on these parameters, allowing users to distribute videos anywhere.
“The COVID-19 pandemic has accelerated the need for digital content around the world. A big challenge for organizations is creating educational content. Reading documents and going through presentations can be dry and boring. Plus, they have to spend thousands of dollars to hire actors and create educational videos. So we’re using our AI to create presenters and teachers to play people and make content more engaging and effective,” CEO Gil Perry, D-ID told TechCrunch.
The company’s studio was launched for testing in mid-August to rule out bugs before a public launch. While the focus remains on providing services to organizations of all sizes — the platform has attracted interest from many content creators.
D-ID raised a whopping $25 million in a Series B funding round led by Macquarie Capital in March — with a total of $47 million raised so far. So far, the company has relied on other users to use its API to create content, a prime example being Deep Nostalgia, which serves clients such as Modelez, the indie short video app Josh and Warner Bros.