YouTube has finally made its long-awaited multi-language audio feature available to all creators, a move that could reshape how content is shared and consumed around the world. After two years of testing, the company confirmed that the rollout will reach millions of channels in the coming weeks, giving creators the ability to add dubbed tracks in multiple languages directly to their videos.

Originally, this feature was tested in 2023 with a select group of big names like MrBeast, Mark Rober, and celebrity chef Jamie Oliver. Back then, creators relied on third-party dubbing services to make their videos accessible to international audiences. Things changed when YouTube introduced an AI-powered auto-dubbing tool built on Google’s Gemini technology, which tries to mirror a creator’s tone, rhythm, and even emotions. Of course, some minor quirks remain — sometimes the dubbed voices don’t perfectly capture the original vibe, but the technology is improving quickly.

The numbers from the pilot suggest huge potential. Creators who used the feature saw more than 25% of their total watch time coming from audiences listening in non-primary languages. In Jamie Oliver’s case, his channel reportedly tripled its view count once multi-language audio became available. For smaller creators, this could mean a rare chance to expand their communities across continents without having to re-shoot or produce multiple versions of the same content.

Another interesting experiment is multi-language thumbnails. Since June, a limited group of creators has been able to show thumbnails with localized text tailored to the viewer’s preferred language. This may sound like a small change, but it helps make content feel more relevant and welcoming to people in different regions.

While some creators admit that the AI dubbing can sound a little too “perfect” or slightly off at times, most agree it’s better than the hassle of manual dubbing. For audiences, it’s a chance to hear their favorite creators in a familiar language — and for creators, it’s a shot at breaking into entirely new markets.

Source: https://techcrunch.com/2025/09/10/youtubes-multi-language-audio-feature-for-dubbing-videos-rolls-out-to-all-creators/