No one could have foreseen the pandemic and its implications for business models, industries and marketing strategies. This has defied existing B2B rules and ruined many great plans. What we need now is to put in place inbound and outbound lead generation strategies that will open the door to new customer segments and potential sales. 1. Rediscover the journey: As…
Accounting as a discipline must evolve to remain relevant in higher education. Its evolution must be more than a reorganization of existing courses. Minor changes, many of which are reflected in the AICPA CPA Evolution Project, may prolong the life of accounting as a specialty in its own right, but it is not enough. This will help the departments get…
EKI Energy Services Ltd (EKIESL), a leading developer and supplier of carbon credits across the globe, today, announced a host of strategic plans in preparation for COP27. Charting a new roadmap for the financial year 2022-23 to gear up its continued focus for climate action, EKI unveiled a new brand identity and new brand positioning of 'Steering the planet to…
Click fraud is a sophisticated online crime that targets online advertisers. Criminals, by impersonating legitimate website owners, deceive ad networks into allowing them to place genuine ads on their fraudulent websites. Every time an ad is clicked, advertisers pay ad networks a small fee, which is then passed on to the scammers. What makes click fraud even more sophisticated is…
1. Don’t be hard to find. Have you ever opened an internet browser, searched for a company, and didn't find its website? In today's digital environment, this is a strong red flag for both customers and your future employees. So if you want to attract the right talent to your business, you need to focus on your communications strategy and…
Focusing on these three pillars of SEO will increase your content opportunities and drive more organic traffic over time. 1) Authority: In SEO, authority refers to the importance given to a page in relation to a given search term. Modern search engines such as Google use many factors when evaluating the authority of a web page. Why does Google care…
According to McKinsey, between March and August 2020, one in five consumers switched brands and seven in 10 consumers experimented with new digital shopping channels. Digitalization in the retail sector has made a leap forward 10 years in a matter of months. As a result, the flow of data has grown exponentially, and brands are faced not so much with…
Out-of-Home (OOH) programmatic advertising flourished during the pandemic when technology allowed advertisers to pause or cut campaigns almost instantly, something that has always been a problem with traditional outdoor advertising. Programmatic essentially uses automated technology to buy and manage ad space, and in the case of digital out-of-home (DOOH) advertising, this means that campaign delivery time can be reduced from…
Netflix is gearing up to allow ads and claims it could be the catalyst for a much bigger rethinking of how TV and digital advertising works. Netflix admitted last week that this was the most inevitable thing in the media, that it might have to succumb to the gravitational pull of ad money. Many people outside of ad tech decry…
In the near future, ads may appear in PC and console games: Bloomberg reported that Sony has been working on its own system for displaying ads in free-to-play games for 18 months already. Microsoft is also seeking ad tech partners, and back in 2006, Microsoft acquired game advertising company Massive Inc. (although it closed in 2010) to advertise in several…
Finding a professional web development company often takes time and effort. To improve your search, let's discover the sites where you can find an experienced specialized website and application development agency. 1. Platforms for freelancers Upwork, PeoplePerHour and Freelancer are popular platforms that connect employers with employees. Publish information about your project and briefly state what results you expect to…
For small businesses, the best social media management tools lay the foundation for their success. They make it easy to schedule social media posts, respond to comments, track the success of your social strategy, and more. By using social media management software, you can also save a huge amount of time, energy, and money. – NapoleonCat NapoleonCat includes a powerful…
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