Amazon DSP Sharpens Its Competitive Edge With Premium Inventory and Full-Funnel Targeting
Amazon is using 2025 as a springboard to reposition its demand-side platform from a useful add-on into a central advertising powerhouse, combining publisher partnerships, authenticated data and direct integrations at a pace that rivals haven’t yet matched. Revenue from Amazon’s overall ad business jumped 24% year over year in Q3 to $17.7 billion, and industry executives say the DSP is…
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