Samsung is reportedly accelerating plans to launch a rollable smartphone, possibly debuting as soon as 2025. This strategic shift comes amid growing challenges from rival brands that are pushing the limits of foldable technology.

Facing Fierce Competition

The foldable smartphone arena has become increasingly crowded, with major players like Google and OnePlus releasing compelling models. The Pixel 9 Pro Fold and OnePlus Open have garnered attention for their impressive designs, while Samsung’s own Galaxy Z Fold 6 and Flip 6 have struggled to gain traction in an ever-competitive landscape. Internationally, competitors like the ultra-thin Honor Magic V3 are raising the stakes even higher.

Samsung’s urgency to innovate stems from recent setbacks, including the loss of the race to launch the first tri-fold smartphone to Huawei, which unveiled the Mate XT earlier this month. This scenario has prompted Samsung to reconsider its approach, as reported by The Elec.

A New Era of Rollable Technology

According to the latest report, Samsung is eyeing a rollable smartphone that boasts an impressive 12.4-inch display. The proposed design includes a hidden camera beneath the screen, marking a significant advancement in smartphone technology. While many design aspects remain under wraps, Samsung’s potential rollable device could set a new industry standard if successfully launched.

Historically, LG was on the verge of introducing a rollable phone before shuttering its mobile division in 2021, leaving Samsung with a unique opportunity to capture the market. If Samsung follows through, it would become the first major manufacturer to bring a rollable smartphone to market.

Sales Slump Signals Urgency for Innovation

The report also highlighted disappointing sales figures for Samsung’s Galaxy Z Fold 6 and Flip 6. Initial pre-sale data revealed around 900,000 units sold in South Korea, a decrease of over 100,000 units compared to their predecessors, the Galaxy Z Fold 5 and Flip 5. These figures underline the need for Samsung to diversify its product offerings and invigorate its market presence.

As Samsung prepares to unveil its rollable smartphone, industry watchers eagerly anticipate how this innovation will redefine mobile technology. With a projected release in the latter half of 2025, all eyes will be on Samsung as it aims to reclaim its position at the forefront of smartphone innovation.

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