Duolingo Focuses on Smoother Free Experience as User Growth Decelerates
Duolingo is adjusting its growth strategy to prioritize a frictionless free user experience, after seeing daily active user growth slow in 2025, according to co-founder and CEO Luis von Ahn. While monetization through ads and subscription upsells has boosted revenue, it has come at the cost of user expansion. Balancing monetization and growth Currently, only about 10% of Duolingo’s active…
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