Amazon Unboxes New Ad Tech: AI, DSP Upgrades Aim to Boost Advertiser Reach

Amazon has introduced a suite of new capabilities for advertisers, including a revamped Demand-side Platform (DSP) and innovative AI tools, aimed at enhancing ad services and campaign performance. Announced at Amazon's annual UnBoxed conference, these upgrades showcase the retail media giant's commitment to expanding its advertising ecosystem, helping marketers optimize ad campaigns across its platforms. New AI-Powered Creative Tools for…