Facebook home feed updates have the potential to improve your content reach and get your brand in front of new audiences. Facebook directs its primary feed to discover new content, giving users personalized recommendations as soon as they open the app. The secondary feed contains content from people the user is friends with and pages they choose to follow. Adding…
In another tumultuous market trend, Netflix has announced that it has chosen Microsoft as its advertising and sales partner. Satya Nadella, chairman and CEO of Microsoft, confirmed the news via Twitter on Tuesday, July 13. While Microsoft is celebrating this triumphant partnership, it is the latest example of Google's losing battle in the advertising market. A brief chronology of changes…
A new report from LinkedIn shows that job postings have tripled for creators as brands invest in new ways to boost collaboration. Growing demand for creatives is fueling a whole ecosystem of new jobs," LinkedIn says. In addition to hiring creators themselves, companies are hiring for administrative and support roles such as management creator, education creator, partnership creator and more.…
Analytics reports in YouTube Studio will now show separate metrics for each video type. YouTube is posting an update to its analytics reports that will benefit content creators who make videos in a variety of formats. You will now be able to see the total number of video views for each type of content you publish to your channel. Previously,…
Google is reportedly preparing for another strong push to beat e-commerce. Here's what you need to know to prepare. A Bloomberg report says Google is gearing up for another run at retail giant Amazon with a new determination to beat e-commerce. E-commerce is "a division [Google] has tried and failed to figure out many times before," the report says. If…
The feature allows users to determine how much confidential content they want to see on Instagram. Instagram is expanding a feature that filters out @sensitive' content that can affect the reach of some accounts. Using Sensitive Content Control in the Settings menu, users can choose how much or how little sensitive content they see in Search, Reels, Accounts You Might…
Google is fighting financial fraud in advertising by expanding its verification program to more countries. Google is expanding its verification program for financial advertising, which will require advertisers in many countries to prove that they are authorized to promote financial services. The verification adds an extra layer of protection against financial fraud, helping to ensure that people are not deceived…
«Basic advertising» Meta will not use advanced targeting and is intended to compensate for losses caused by data privacy problems. Meta, Facebook's parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Instead of relying on personal data, ads will be measured using basic metrics such as…
LinkedIn Business Manager allows large organizations to manage their LinkedIn activities in one place. LinkedIn is launching a free tool called Business Manager designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager combines tools from Campaign Manager and LinkedIn Pages into one dashboard. It offers a number of quality-of-life improvements for marketers, such as the ability to…
The concept of hybrid search is evolving and becoming increasingly available to companies to implement it on their websites. Hybrid search means combining search technologies - but the technologies used to create hybrid search engines are changing.That’s how it is today.Traditionally, hybrid search has been understood as a combination of catalogue-based search engines and caterpillars.Now this value is changing and…
CEO Patrick Dossett offers a mental health lesson from his health company and his first career as a Navy SEAL. Mentality is a powerful tool. Madefor’s CEO, Patrick Dossett, learned this lesson during his nine years in the US Navy as a "SEAL". Of the 220 people who had joined him in the famous hard basic diving/diving training, those in…
Since the beginning of the pandemic, hackers have gotten bolder, and some companies are at even greater risk than others, but there are still simple ways to protect themselves. It’s time to rethink your cybersecurity strategies. Again.According to a recent report by Cybereason, a cybersecurity company in Boston, the number of Ransomware attacks on businesses has increased by one third…
A series of questions guided our growth and laid the foundation for our success. BY VISHAL SUNAK, CO-FOUNDER AND CEO OF LINKSQUARES When I was a kid, I was lucky to see my father start a company in our basement and bring it to a few hundred employees. Like him, I studied engineering and fell in love with the problem…
Michael Horvath, co-founder and CEO of Strava, explains how adopting a minimalist style of leadership allows talented people to thrive.Michael Horvath says that as his team has grown in the more than a decade since the founding of Strava, an app for athletes based in San Francisco, he has radically changed his style of leadership."I can’t run the company the…
In a letter sent by Senator Janet Yellen to the Treasury Secretary, Brown asked the Board to assess "whether and to what extent the collection and sale of consumer data by financial institutions constitutes a systemic threat to US financial stability and security". He continued that he had long expressed serious concerns about the potential risks associated with the sale…
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