McDonald's sales are up 11% compared to the pre-Covid era, and online sales are up 60% compared to 2020. Investments in the marketing and delivery sectors have performed well, and McDonald's now plans to increase its growth through "the world's largest loyalty programme". According to McDonald's CEO Chris Kempcziski, McDonald's main focus is on customer loyalty and therefore decided to…
Google is testing a new API, that will allocate user interests by topics. The trial version is already running in the Chrome browser. The user can set privacy or disable the function altogether, but cannot see which categories it associates him with. Unlike a FLoC, the Topic does not group users into cohorts. When you visit the site, the system…
Google's new experiment will improve advertisers' recognition among users. Darcy Burk, CEO of Burk Digital Factory, noticed that there is a pizza emoji next to the Uber Eats link. He did not understand how this was possible, because according to Google's Advertising policy, emoji in a link can not be used. How is this possible? Uber Eats manage to get…
According to research by the European Commission and Consumer Protection Cooperation, almost two-thirds of online shops and platforms triggered doubts about the reliability of consumer reviews. This conclusion was made with the help of the Market Monitoring Survey. It showed that the consumer often relies on product reviews. For example, 71% of consumers consider reviews as important when booking holiday…
LinkedIn Adds Native Video Meeting Option, Facilitating Enhanced Connection in the App After adding support for various third-party video providers over the last year in order to facilitate video meetings in the app, last week, LinkedIn quietly rolled out a new, native video option within its messaging platform, which provides another way to connect with users, without the need to…
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight…
The 2021 Life Jacket for Cyber Attacks At Small Businesses There’s no point in denying the truth. Cyberattacks are on the rise, and this upward trajectory won’t abate soon. Even corporate behemoths, like Facebook and Marriott International, were hit with cybercriminal attacks over the past few months. While smaller businesses may seem like less appealing targets to criminals, they’re still…
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