Google is reportedly preparing for another strong push to beat e-commerce. Here's what you need to know to prepare. A Bloomberg report says Google is gearing up for another run at retail giant Amazon with a new determination to beat e-commerce. E-commerce is "a division [Google] has tried and failed to figure out many times before," the report says. If…
The feature allows users to determine how much confidential content they want to see on Instagram. Instagram is expanding a feature that filters out @sensitive' content that can affect the reach of some accounts. Using Sensitive Content Control in the Settings menu, users can choose how much or how little sensitive content they see in Search, Reels, Accounts You Might…
Google is fighting financial fraud in advertising by expanding its verification program to more countries. Google is expanding its verification program for financial advertising, which will require advertisers in many countries to prove that they are authorized to promote financial services. The verification adds an extra layer of protection against financial fraud, helping to ensure that people are not deceived…
«Basic advertising» Meta will not use advanced targeting and is intended to compensate for losses caused by data privacy problems. Meta, Facebook's parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Instead of relying on personal data, ads will be measured using basic metrics such as…
LinkedIn Business Manager allows large organizations to manage their LinkedIn activities in one place. LinkedIn is launching a free tool called Business Manager designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager combines tools from Campaign Manager and LinkedIn Pages into one dashboard. It offers a number of quality-of-life improvements for marketers, such as the ability to…
The concept of hybrid search is evolving and becoming increasingly available to companies to implement it on their websites. Hybrid search means combining search technologies - but the technologies used to create hybrid search engines are changing.That’s how it is today.Traditionally, hybrid search has been understood as a combination of catalogue-based search engines and caterpillars.Now this value is changing and…
CEO Patrick Dossett offers a mental health lesson from his health company and his first career as a Navy SEAL. Mentality is a powerful tool. Madefor’s CEO, Patrick Dossett, learned this lesson during his nine years in the US Navy as a "SEAL". Of the 220 people who had joined him in the famous hard basic diving/diving training, those in…
Since the beginning of the pandemic, hackers have gotten bolder, and some companies are at even greater risk than others, but there are still simple ways to protect themselves. It’s time to rethink your cybersecurity strategies. Again.According to a recent report by Cybereason, a cybersecurity company in Boston, the number of Ransomware attacks on businesses has increased by one third…
A series of questions guided our growth and laid the foundation for our success. BY VISHAL SUNAK, CO-FOUNDER AND CEO OF LINKSQUARES When I was a kid, I was lucky to see my father start a company in our basement and bring it to a few hundred employees. Like him, I studied engineering and fell in love with the problem…
Michael Horvath, co-founder and CEO of Strava, explains how adopting a minimalist style of leadership allows talented people to thrive.Michael Horvath says that as his team has grown in the more than a decade since the founding of Strava, an app for athletes based in San Francisco, he has radically changed his style of leadership."I can’t run the company the…
In a letter sent by Senator Janet Yellen to the Treasury Secretary, Brown asked the Board to assess "whether and to what extent the collection and sale of consumer data by financial institutions constitutes a systemic threat to US financial stability and security". He continued that he had long expressed serious concerns about the potential risks associated with the sale…
Search Engine Optimization You should optimize your online presence - website, blog, social media accounts, aggregation platforms, etc. - so that when your potential customers want to find something on the Internet, they are more likely to turn their attention to you. Content Marketing Content marketing is a great way to send qualified leads to your landing page. While you…
1. Set measurable goals. Make sure your goals are measurable and realistic. You need tools with which you can take measurements efficiently. Here are some content marketing measurements: - Revenue: How many sales, subscriptions, or paid downloads (if applicable) your site has acquired per month. - Leads: form submission, newsletter subscription, conversion rate, subscription. - Loyalty: returning customers, bounce rate,…
Here are some tips for creating a balanced content marketing strategy that will help you generate leads and ultimately turn them into buyers. 1) When creating content, be guided by a specific goal The main goal of any program is to make available the right set of content that resonates with your target audience. During the content planning process, set…
Useful, engaging, and easily accessible content is critical to successful digital strategies. The definition of high quality in this space is essentially about balancing two things: the art of writing itself and the optimization approach. So how do you get the most out of your content? 1. Provide great content and structure Think about what your customer wants to know…
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