TikTok collaborates with Atmosphere

According to the announcement, TikTok is bringing its short video to outdoor TV screens thanks to a new partnership with Atmosphere, a company that provides streaming video content to businesses. TikTok is expanding its presence in the outdoor advertising market with a deal with Atmosphere, which delivers content to TV screens in commercial spaces such as lounges, gyms, and restaurants.…

Basic marketing trends of 2022

1. Storytelling Marketing In a rapidly changing world, it is not easy to promote your brand. The best choice is to humanize your brand. Humanity is the new premium, and businesses can no longer be faceless entities. People are looking for something understandable and close as the world becomes more technologically advanced. Brand storytelling is the key to connecting and…

6 Free and Useful Tools for Your Website

1) Google Analytics Google Analytics allows webmasters to track user behavior as they navigate the site, as understanding user behavior is critical to optimizing your site. It collects data automatically and offers customizable reports to better understand user behavior completely free of charge. 2) Google Search Console Allows webmasters to view the performance of their website on Google, helps to…

Web3: a new decentralized web

Web3 is positioned as an Internet network in which all information and content are registered on the blockchain, tokenized, managed, and accessed on peer-to-peer distributed networks. Accordingly, Web3 will be decentralized with the same cryptographic verifiability that has given rise to cryptocurrencies, non-fungible tokens (NFTs). The description seems confusing, but it is. It is not completely clear whether such a…

Role of influencers in 2022

With a growing demand for digital advertising and a deeper level of consumer engagement, the role of the influencer will grow in 2022. New content-maker-focused services like TikTok are allowing influencers to grow their audience and thus get more promotional offers. However, the influencer is primarily interested in the audience, which wants to follow him, not the brand he represents.…

10 Email Apps for Small Business

5 applications for Android: 1) Aqua Mail Aqua Mail allows you to use multiple accounts created in Gmail, Yahoo, Hotmail, FastMail, Apple, GMX, AOL, and more. It syncs all contacts on the device, saves messages to the cloud, and has many more features. Price: Free/$3.37 per month for additional features 2) K-9 Mail  al features under its hood include the…

The New Chapter of Video Conferencing

It's no secret that the video calls we use so often don't look realistic enough. Poor camera quality and improper home lighting leave a lot to be desired. To change this, Google took over and presented a prototype of a new device called Project Starline. With the help of 3D imaging, a super hi-res 8K screen, four GPUs, four microphones,…

McDonald’s Digital Sales Jump in UK

McDonald's sales are up 11% compared to the pre-Covid era, and online sales are up 60% compared to 2020. Investments in the marketing and delivery sectors have performed well, and McDonald's now plans to increase its growth through "the world's largest loyalty programme". According to McDonald's CEO Chris Kempcziski, McDonald's main focus is on customer loyalty and therefore decided to…

New targeting system

Google is testing a new API,  that will allocate user interests by topics. The trial version is already running in the Chrome browser. The user can set privacy or disable the function altogether, but cannot see which categories it associates him with. Unlike a FLoC, the Topic does not group users into cohorts. When you visit the site, the system…

This is not an emoji

Google's new experiment will improve advertisers' recognition among users. Darcy Burk, CEO of Burk Digital Factory, noticed that there is a pizza emoji next to the Uber Eats link. He did not understand how this was possible, because according to Google's Advertising policy, emoji in a link can not be used. How is this possible? Uber Eats manage to get…

Europian Commission against Fake Reviews

According to research by the European Commission and Consumer Protection Cooperation, almost two-thirds of online shops and platforms triggered doubts about the reliability of consumer reviews. This conclusion was made with the help of the Market Monitoring Survey. It showed that the consumer often relies on product reviews. For example, 71% of consumers consider reviews as important when booking holiday…

LinkedIn Adds Native Video Meeting Option, Facilitating Enhanced Connection in the App

LinkedIn Adds Native Video Meeting Option, Facilitating Enhanced Connection in the App After adding support for various third-party video providers over the last year in order to facilitate video meetings in the app, last week, LinkedIn quietly rolled out a new, native video option within its messaging platform, which provides another way to connect with users, without the need to…

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight…

The 2021 Life Jacket for Cyber Attacks At Small Businesses

The 2021 Life Jacket for Cyber Attacks At Small Businesses There’s no point in denying the truth. Cyberattacks are on the rise, and this upward trajectory won’t abate soon. Even corporate behemoths, like Facebook and Marriott International, were hit with cybercriminal attacks over the past few months. While smaller businesses may seem like less appealing targets to criminals, they’re still…

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