Marketing must be narrowly targeted. Creating general content with vague messages will not reach the right audience, and this is where targeting comes in handy. What can you achieve with targeted lead generation? 1. Your resources work together One of the most significant benefits of targeting is that your entire team is on the same wavelength. You will have a…
Digital marketing is an ever-changing and confusing field in which social media marketing, video marketing, and mobile marketing have gained a lot of popularity over the decade. Perhaps SEO remains the most demanded tool in digital marketing, and today we invite you to pay attention to one of its fundamental elements - link building. Link building is the practice of…
In India, after the boom of mergers, acquisitions, and liberalization processes of the Indian economy, Indian corporations have realized the importance of brand management as one of the most valuable intangible assets. So what makes a brand name strong? A significant advantage of a brand can be, for example, the fact that it is more likely to be chosen by…
According to the announcement, TikTok is bringing its short video to outdoor TV screens thanks to a new partnership with Atmosphere, a company that provides streaming video content to businesses. TikTok is expanding its presence in the outdoor advertising market with a deal with Atmosphere, which delivers content to TV screens in commercial spaces such as lounges, gyms, and restaurants.…
1. Storytelling Marketing In a rapidly changing world, it is not easy to promote your brand. The best choice is to humanize your brand. Humanity is the new premium, and businesses can no longer be faceless entities. People are looking for something understandable and close as the world becomes more technologically advanced. Brand storytelling is the key to connecting and…
1) Google Analytics Google Analytics allows webmasters to track user behavior as they navigate the site, as understanding user behavior is critical to optimizing your site. It collects data automatically and offers customizable reports to better understand user behavior completely free of charge. 2) Google Search Console Allows webmasters to view the performance of their website on Google, helps to…
Web3 is positioned as an Internet network in which all information and content are registered on the blockchain, tokenized, managed, and accessed on peer-to-peer distributed networks. Accordingly, Web3 will be decentralized with the same cryptographic verifiability that has given rise to cryptocurrencies, non-fungible tokens (NFTs). The description seems confusing, but it is. It is not completely clear whether such a…
With a growing demand for digital advertising and a deeper level of consumer engagement, the role of the influencer will grow in 2022. New content-maker-focused services like TikTok are allowing influencers to grow their audience and thus get more promotional offers. However, the influencer is primarily interested in the audience, which wants to follow him, not the brand he represents.…
5 applications for Android: 1) Aqua Mail Aqua Mail allows you to use multiple accounts created in Gmail, Yahoo, Hotmail, FastMail, Apple, GMX, AOL, and more. It syncs all contacts on the device, saves messages to the cloud, and has many more features. Price: Free/$3.37 per month for additional features 2) K-9 Mail al features under its hood include the…
It's no secret that the video calls we use so often don't look realistic enough. Poor camera quality and improper home lighting leave a lot to be desired. To change this, Google took over and presented a prototype of a new device called Project Starline. With the help of 3D imaging, a super hi-res 8K screen, four GPUs, four microphones,…
McDonald's sales are up 11% compared to the pre-Covid era, and online sales are up 60% compared to 2020. Investments in the marketing and delivery sectors have performed well, and McDonald's now plans to increase its growth through "the world's largest loyalty programme". According to McDonald's CEO Chris Kempcziski, McDonald's main focus is on customer loyalty and therefore decided to…
Google is testing a new API, that will allocate user interests by topics. The trial version is already running in the Chrome browser. The user can set privacy or disable the function altogether, but cannot see which categories it associates him with. Unlike a FLoC, the Topic does not group users into cohorts. When you visit the site, the system…
Google's new experiment will improve advertisers' recognition among users. Darcy Burk, CEO of Burk Digital Factory, noticed that there is a pizza emoji next to the Uber Eats link. He did not understand how this was possible, because according to Google's Advertising policy, emoji in a link can not be used. How is this possible? Uber Eats manage to get…
According to research by the European Commission and Consumer Protection Cooperation, almost two-thirds of online shops and platforms triggered doubts about the reliability of consumer reviews. This conclusion was made with the help of the Market Monitoring Survey. It showed that the consumer often relies on product reviews. For example, 71% of consumers consider reviews as important when booking holiday…
LinkedIn Adds Native Video Meeting Option, Facilitating Enhanced Connection in the App After adding support for various third-party video providers over the last year in order to facilitate video meetings in the app, last week, LinkedIn quietly rolled out a new, native video option within its messaging platform, which provides another way to connect with users, without the need to…
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