If you are worried about how long your business will have the specter of a potential downturn hanging over it, the conversation about the recession looks here to stay. The US economy contracted for the second consecutive quarter between April and June, declining at an annual rate of 0.9 per cent and meeting the benchmark for an informal definition of…

The wellness industry is about to get more personal. That's a key takeaway from a speech by actor turned entrepreneur Gwyneth Paltrow at the Goldman Sachs 10,000 Small Business Summit earlier this week. The Goop founder predicts that the wellness industry will focus more on personalization over the next 10 years. What it looks like, Paltrow says, could be anything…

A series of updates to Instagram Reels adds new creative tools, new ways to engage, and an update that changes how videos are shared. New features for Reels today include: Improved remixes.New templatesAutomatic conversion of video recordings to drumsThe ability to promote drums as commercialsHere's more on each of the new features for Instagram Reels. Enhanced Remixes.Instagram is expanding its…

Facebook home feed updates have the potential to improve your content reach and get your brand in front of new audiences. Facebook directs its primary feed to discover new content, giving users personalized recommendations as soon as they open the app. The secondary feed contains content from people the user is friends with and pages they choose to follow. Adding…

In another tumultuous market trend, Netflix has announced that it has chosen Microsoft as its advertising and sales partner. Satya Nadella, chairman and CEO of Microsoft, confirmed the news via Twitter on Tuesday, July 13. While Microsoft is celebrating this triumphant partnership, it is the latest example of Google's losing battle in the advertising market. A brief chronology of changes…

A new report from LinkedIn shows that job postings have tripled for creators as brands invest in new ways to boost collaboration. Growing demand for creatives is fueling a whole ecosystem of new jobs," LinkedIn says. In addition to hiring creators themselves, companies are hiring for administrative and support roles such as management creator, education creator, partnership creator and more.…

Analytics reports in YouTube Studio will now show separate metrics for each video type. YouTube is posting an update to its analytics reports that will benefit content creators who make videos in a variety of formats. You will now be able to see the total number of video views for each type of content you publish to your channel. Previously,…

Google is reportedly preparing for another strong push to beat e-commerce. Here's what you need to know to prepare. A Bloomberg report says Google is gearing up for another run at retail giant Amazon with a new determination to beat e-commerce. E-commerce is "a division [Google] has tried and failed to figure out many times before," the report says. If…

The feature allows users to determine how much confidential content they want to see on Instagram. Instagram is expanding a feature that filters out @sensitive' content that can affect the reach of some accounts. Using Sensitive Content Control in the Settings menu, users can choose how much or how little sensitive content they see in Search, Reels, Accounts You Might…

Google is fighting financial fraud in advertising by expanding its verification program to more countries. Google is expanding its verification program for financial advertising, which will require advertisers in many countries to prove that they are authorized to promote financial services. The verification adds an extra layer of protection against financial fraud, helping to ensure that people are not deceived…

«Basic advertising» Meta will not use advanced targeting and is intended to compensate for losses caused by data privacy problems. Meta, Facebook's parent company, is reportedly in the process of developing a new type of ad that will rely on less user data for targeting. Instead of relying on personal data, ads will be measured using basic metrics such as…